The video sharing channel owned by Google is trying to align more with social media in general and Google+ in particular. It is now more important than ever to customize your YouTube Channel and make the most of the SEO benefits from the site.
YouTube's recent redesign has caused headlines such as "The Death of YouTube", however I would say that reports of the demise of the third most visited site on the planet are extremely premature! YouTube's redesign has created a cleaner look.
How to customize the new look YouTube Channel
In order to customise the channel you need to click one or other of the two Edit buttons you will see on your channel page. The top button "Edit Channel" will allow you to pick an Avatar and background image. The Avatar just needs to be a square image of yourself looking beautiful.
Apart from the Appearance tab in the Edit Channel settings, you also have another two tabs called "Info and Settings" and "Featured Tab".
In the "Featured Tab" I chose the "Blogger" layout as it shows the most.
In the "Info and Settings" tab I chose Featured Tab as my Default Tab, making sure that my favorite video takes pride of place when someone comes to my channel page. Check "Always take subscribed users to the feed tab" and "Make my channel visible on YouTube". Make sure you enter keywords into the Title, Description and Tags fields.
When you are finished, click "Done Editing".
How to customize the new YouTube Channel sidebar
The other area of the channel page that you can edit is the new sidebar. And now there's a lot of opportunity to add links in there with anchor text (although they're "nofollow" links).
Click the second "Edit" button to edit this. Write a short channel synopsis under the "About... " headline. Stick as many links as you can think of here (Twitter, YouTube, Facebook, your blog, etc.)
Here you can also add any other YouTube channels you may own or decide to leave out other information, such as your age!
Connect your YouTube channel with your Google+ profile
YouTube is owned by Google, in case you didn't know, and Google is at pains to harmonize their services as much as possible. And for this reason it is an excellent idea to set up an account with Google (if you don't have one already).
If you have an account with Google this is the same as having a Google+ account. So, make sure your Google+ Profile is nicely filled out.
Be sure to link your YouTube channel to your Google+ profile by pasting the link when editing the channel sidebar. Once done Google will know your YouTube channel is allied to your blog and therefore attach the same authority to both. This is very handy if you have had a website for years but haven't done much with your YouTube channel.
What do you think?
What do you think of the new YouTube? Have you customized your channel yet? Are you getting more traffic from YouTube these days?
Whether or not you decide to use my background image you must head over to YouTube and edit your channel page to put more links in and make sure the keywords are in the right areas: in the Title, Description, Tags and, under the "About... " headline.
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