One of the most established ways to generate buzz about your business or brand online today is through online videos. This form of promotion, labeled online video marketing, illustrates your business data to probable clients in an exhilarating and dynamic manner.
With the boom of technology today, web users are capable of uploading and watching a video in almost the same amount of time it takes them to simply access a web page. The most distributed type of media on the web today is videos. This means web users are not only watching these videos but posting them on their own social networking sites or webpage as well.
Recent studies by CNN Money show that over 53% of Internet substances are videos. What does this mean for your business? If done properly, your company's videos can reach billions of web visitors daily. With the remarkable growth of YouTube, putting it right behind Google as the second leading search engine, confirms just how much web users really value online videos. With the expectations for online videos to rise greatly, possibly by 78% in 2012 according to recent reports, now is the time to make the most of this medium. While YouTube is gaining approximately 3 billion hits per day, your company can also become apart of the practice.
Not only can web videos improve your conversion rates, but it can also increase profits. Ordinarily, there is about a 400% increase in conversion of webpage viewers to actual customers when compared to consumers who viewed company videos and those who did not. Meaning, with a video on your website (depending on the quality), potential customers are 4 times more likely to become actual customers.
Studies done on various websites, such as Golf.com, establish that 85% of visitors who could access and watch a web video were more motivated to buy something than those who saw text alone. A comparable study done by ComScore demonstrates that 64% of web users who observe a video were also more likely to pay money for the goods or services compared to other visitors who were not shown a video. In conclusion, it is clear that using a high quality, professional video can increase your sales as well as customer interest.
Various other studies have illustrated that a viewer will spend on average, 10 minutes longer on your site when there is a video present compared the few seconds they spend when it is solely text. When every second counts, it is essential to capture your target audience's attention and hold onto it long enough to give them a call to action. With the use of online video marketing, your company's potential is infinite. You can improve conversions, increase sales, boost your client base, and engage your customers for longer with professional quality web videos. The statistics do not lie, if done properly, you could be on the fast track to dominating your field and reaching more customers than you previously imagined.
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